Visualization/Message Design & Mental Imagery Theories

INSTRUCTIONAL DESIGN LEARNING THEORY


**Visualization/Message Design & Mental Imagery Theories*

According to Merriam-Webster's online dictionary, visualization is:

1. Formation of mental visual images;
2. The act or process of interpreting in visual terms or putting into visual form.

Mental imagery reflects the first part of the definition and can occur without or without direct sensory stimulation, while visualization/message design is concerned with the second definition.


Visualization

Forms

Graphics
Animation
Photos
Signs
Line Drawings
Maps
Paintings
Symbols

Functions

Decorative
Organizational
Attention-guiding
Maintain attraction
Supplemental
Transformative
Representational
Affective

Applications

Use signs for directions
Use pictures to illustrate a stated or written description
Create something concrete out of abstraction

Mental Imagery

Forms

Visual
Auditory
Motor
Possibly odor and taste

Functions

Reasoning and problem solving
Therapeutic insight using imagery
Mental practice or rehearsal
Perceptual learning
Visual arts
Use by professionals (doctors/writers/architects)

Applications

Imaging how an end product will look, feel, sound, smell or taste
Visualize performing a task
Mentally practice or rehearse a skill or situation

REFERENCES

Djordjevic, R., Zatorre, R.J., and Jones-Gotman, M. (2004, March). The Mind’s Nose: Effects of Odor and Visual Imagery on Odor Detection. Psychological Science, 15, 143-148. Retrieved from http://www.jstor.org/stable/40063944; Finke, R. (1989). Principles of Mental Imagery. Cambridge, MA: The MIT Press;Imhof, B., Jarodzka, H. & Gerjets, P. (August - July 2009). Classifying instructional visualizations: A psychological approach. IMAGE, 10. Retrieved from http://www.bildwissenschaft.org/image?function=fnArticle&showArticle=158; Visualization. (n.) Merriam-Webster’s online dictionary. Retrieved from www.merriam-webster.com/dictionary/visualization; Weinberg, R. (2008) Does Imagery Work? Effects on Performance and Mental Skills. Journal of Imagery Research in Sports and Physical Activity Volume 3, Issue 1 Article 1


Created by:Mary Christen Czech